Campaigns & Marketing Programs
Targeted marketing programs that activate your e-commerce, CRM, loyalty, and customer engagement systems to support growth and repeat purchases.
Campaigns turn your systems into a growth engine.
Once your infrastructure is in place, Mavin Group can support campaign programs designed to increase engagement, promote products, reengage customers, and support sales initiatives. These programs go beyond basic abandoned-cart messaging and are planned around specific audiences and business goals.
Campaign Starter
For basic promotional planning and customer engagement.
Single campaign or limited promotion
- Campaign concept and structure
- Target audience definition
- Email/message framework
- Basic creative direction
- Performance review summary
Growth Campaign Program
For recurring promotional or lifecycle campaigns.
Campaign package or monthly program
- Campaign calendar planning
- Customer segmentation
- Email and SMS campaign architecture
- Loyalty or offer strategy
- Follow-up and reactivation flows
Strategic Marketing Program
For launches, trade shows, wholesale outreach, and multi-channel initiatives.
Scoped by campaign complexity
- Product launch campaigns
- Wholesale customer onboarding
- Trade-show follow-up programs
- Vendor spotlight campaigns
- Multi-channel campaign coordination
Support maintains the platform. Campaigns activate it.
Campaign programs are separate from monthly support because they are focused on specific growth objectives, audiences, offers, and promotional outcomes.
Optional campaign capabilities.
Common campaign types
- Seasonal promotions
- New product launches
- Customer win-back campaigns
- Loyalty activation programs
- Vendor or category spotlights
Built on your systems
- E-commerce automation
- CRM segmentation
- Loyalty tools
- Email and messaging workflows
- Review and reputation programs
